Anjuli Calvert will be reminding us to establish what people need before deciding what to make, and discussing some of her best practices in human-centered design using iterative testing and implementation throughout the design process.

Get the inside scoop with Aaron Draplin of Draplin Design Co. and learn what goes on behind the scenes! He’ll give an in-depth walk through of some of his existing projects and answer questions in a more intimate setting. He'll show you the finer points of his logo making process, from sketch to iterations to finalizing. Every attendee sketches in a Field Notes memo book. Plus Adobe Illustrator tips & tricks. Don’t miss out!

As a graphic designer, I'm lucky to make things for all kinds of things. But more and more, I'm realizing the profound impact it has on the things in the rest of my life. Things in my backyard. Things that hold things. Things for my nephew. And things on one of the saddest days of my life. Tons of new things!