This event is organized by VIA Studio and Atomicdust as part of the second annual AIGA Louisville Design Week 2016. For a full list of Design Week events, visit aigalou.org/designweek.

Atomicdust business partners and brothers-in-law Jesse McGowan and Mike Spakowski will talk about their process for turning abstract ideas into visual, experiential, culture-changing, grown-up brands that move out of the house and never call you anymore.