Rams

Directed by Gary Hustwit

“The man who all but invented consumer product design as we know it today.”—The Guardian

Rams is a documentary portrait of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design.

For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter designed have touched the lives of millions of people––so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speaker system, or alarm clock as well as any of the hundreds of products Dieter has designed or overseen.

His work influenced the way today’s consumer products look and function. Dieter’s influence also extends to his Ten Principles of Good Design, a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today.

The film features original music by pioneering musician and producer Brian Eno. 2018, U.S., DCP, 74 minutes.

Co-presented with AIGA-Louisville Speed Cinema.