FireSigns: A Semiotic Theory of Graphic Design

Steven Skaggs is currently a Professor of Design at the Hite Art Institute of the University of Louisville. A semiotician, calligrapher, and font designer, he explores the connections between the visual and verbal worlds. 

Steve will be discussing his new book from MIT Press, FireSigns - A Semiotic Theory for Graphic Design. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers.

Free to both AIGA & Non-Members

When & Where
Tue, Jun 6, 2017 6:00 PM - 9:00 PM EDT
Copper & Kings American Brandy Company
1121 East Washington Street
Louisville, KY 40206